If you are a burger, cheese or charcuterie lover, you may have noticed that the wooden board has become a ubiquitous part of your restaurant experience. It’s hard to find a somewhere that doesn’t use a board for at least one menu item these days: a few weeks ago I looked on in wonder as my […]
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This could be any high-end cocktail bar, in any city. It doesn’t matter. My cheeks have barely touched the plush padded barstool when a small perspiring glass slides gracefully towards me over the polished mahogany, the dapper bartender holding my gaze intently, daintily replacing the crystal jug back in its seat; a continuous movement comfortably […]
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What do you think is the biggest selling soft drink in the world? Coke? Sprite? Red Bull?…Irn Bru? No, no and no. You’re not even close. It’s bottled water, and it’s bigger than all of those combined. Bottled or packaged water has recently overtaken fizzy drinks as the world’s best-selling soft drink. Crazy. The average person […]
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My friend Jimmy likes felt tips. Undoubtedly there is some truth in the fact that Jimmy likes felt tips because he was reluctant to master the necessary Illustrator and Photoshop skills deemed necessary to make it in the world of commercial illustration. It probably didn’t help that Jimmy was eternally skint and could barely afford […]
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We are constantly on the lookout for interesting brand stories and how companies are trying to create an emotional connection with their customers through the stories they tell. Most brand stories read like a press release: who, what, where and the ‘a-ha’ moment of why it was created. The majority of the time they are […]
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When I was around 18 years old, social media was really starting to take off with the emergence of Facebook and Twitter (RIP MySpace). It was also around this time that the first iPhone was released. I feel guilty saying it now (Apple, I love you!), but for the first couple of years I didn’t […]
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It has been said that “man shall not live by bread alone”. Clearly, man requires butter. Butter is often your first taste of a chef’s talents; it shows their dedication to sourcing the very best; it satisfies your “I’m so hungry, I’m about to faint” pangs and can often be the most memorable part of a […]
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Storytelling is an important aspect of guest experience that many hotels overlook. Guests want to tell stories, and they need to experience things in order to do that. Its about creating emotional stories that stay with the guest – so much so that they tell everyone their friends family colleagues and they return back time […]
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